How do I convert my prospects into customers?

Losing a lead to a competitor after working so hard to attract them in the first place can be frustrating, and sometimes it seems like there’s no way around it.…

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Common Causes of Business Failure

First things first, let’s get the grim statistics stacked up to break the entrepreneurial spirit that has built all small businesses around the world out of the way. Starting and…

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Building a Sustainable Competitive Advantage

Sustainable competitive advantage is a feature, capability or asset that a company might have that makes success difficult to replicate or outdo. This gives the business a long-term or sustainable…

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