Losing a lead to a competitor after working so hard to attract them in the first place can be frustrating, and sometimes it seems like there’s no way around it. Despite our best efforts to keep leads engaged throughout the entire buyer journey, we sometimes lose touch with them along the way, or we somehow manage to miss the mark when it comes down to talking business and closing the deal with a new customer.
Converting more prospects into customers is achievable with the right tools and tactics in place. The trick is to nurture and keep the customer leads your marketing generates engaged along the way, and ensure the prospects know you’ll always have their best interests in mind if they decide to convert into loyal customers. I know that is easier said than done so I’ll share a few strategies that will help you convert prospects into customers so you can make your scenario less frequent if not obsolete.
1. Engage intentionally with your prospects wherever they’re at in the customer journey. Nurture a relationship with them and build trust, you’re more likely to get business from them once they are ready to buy. One way to implement your nurturing efforts is to use Targeted Nurture Campaigns which helps you categorize prospects into various categories e.g buyer stage, interest, pain points, etc. Once your prospects are assigned a campaign they’ll automatically start receiving information, content and recommendations to match their interests to match their interests, increasing their enthusiasm and confidence in your brand, products and services along the way.
2. Ensure you have the right content strategy to attract prospects. Many marketers fail to realize that they need to develop specific pieces before a marketing effort or campaign, making them vulnerable to losing their leads to a competitor ready to deliver the right content to their prospect at the right time. Develop a robust content library that accounts for multiple product, service and feature lines at every stage of the sales funnel to help you turn a maybe into a yes once the decision making process comes around.
3. Don’t rely solely on sales and marketing. In addition to the right content, the right ads and messaging, your future customers want to know that your company has their best interests in mind and your current customers help affirm that. Everybody in your network should understand your goals and your customers’ needs and be in a position to speak well on your behalf for instance through success strories and referrals.
These simple strategies should get you started on turning around your engagement and help you with your goal of converting more prospects into customers.
For further assistance don’t hesitate to reach out to us, we are happy to be a part of your growth journey.
